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On Best-Response Bidding in GSP Auctions
Online Advertising Auctions Bids and Bidding Game Theory Mathematical Methods Competitive Strategy
2015/4/22
How should players bid in keyword auctions such as those used by Google, Yahoo! and MSN? We model ad auctions as a dynamic game of incomplete information, so we can study the convergence and robustnes...
Creating a loyal customer base is one of the most important, and at the same time, most difficult tasks a company faces. Creating loyalty online (e-loyalty) is especially difficult since customers ca...