搜索结果: 1-6 共查到“理论经济学 Advertising”相关记录6条 . 查询时间(0.062 秒)
What Makes them Click: Empirical Analysis of Consumer Demand for Search Advertising
Search Advertising Empirical Analysis
2015/7/31
We study users' response to sponsored-search advertising using data from Microsoft's Live
AdCenter distributed in the \Beyond Search" initiative. We estimate a structural model of utility
maximizing...
Conflict Policy and Advertising Agency-Client Relations:The Problem of Competing Clients Sharing a Common Agency
Advertising Service Delivery Competition Conflict of Interests Policy Practice Advertising Industry
2015/4/27
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, t...
Capital Market Impact of Product Marketing Strategy: Evidence From the Relationship Between Advertising Expenses and Cost of Capital
advertising capital and product markets capital structure cost of capital
2011/9/12
To analyze the prospect of a firm's advertising decision affecting shareholder wealth, this article investigates the relationship between a firm's advertising expenditure and the market-imposed weight...
The demand for beer in presence of past consumption and advertising in the Czech Republic
beer demand alcoholic beverages 2SLS SUR Czech Republic
2014/2/27
The paper focuses on beer consumption in the Czech Republic, the country with the highest beer consumption per capita in the world. To understand the recent beer-consumption behaviour, we use the mont...
Journal of Advertising Research (JAR)是媒介、市场调查、广告、传播等所有营销传播相关领域学术研究人员与实务界人士的沟通桥梁，与他们分享这些领域的新发现、新技术、新方法以及它们的实际应用，不断扩展广告的知识领域，丰富人们对广告的理解，并提高应用水准。由ARF出版。ARF是广告、营销和媒介方面的专业研究 机构，自1960年就开始出版这本杂志。
The food advertising market in the Slovak Republic
communication market consumer media advertising food
2014/3/20
In order to achieve success on the domestic and foreign markets, the producers and distributors should know the customers′ behavior and possibilities how to positively affect it for their advantage. T...